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Osiano Hotel
Posted by WS on November 25, 2019

5th Place, Osiano Hotel Competition

Selective Amplification, in collaboration with BP-Architects(Young Jo Lee, Seung Hoi Koo), won 5th place in a competition to design Osiano Resort Hotel at Haenam, South Korea.

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Seoul Maru
Posted by WS on July 22, 2019

Entry, Seoul Maru Competition

Selective Amplification has struggled among beautiful balloon entries in a design competition to build “Seoul Maru” pavilion at the city center.

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Ray & Co.
Posted by WS on April 29, 2018

Ray & Co., wedding dress studio in Gangnam, Seoul. Completed

Selective Amplification has completed Ray & Co., a wedding dress studio in Cheongdam-dong, Gangnam-gu, Seoul.

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Growing in Void
Posted by WS on March 7, 2018

Selective Amplification has designed a proposal to build a temporary pavilion utilizing 3d printing technology, inspired by Diffusion Limited Aggregation system.

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Selected Works
Posted by WS on January 31, 2018

Selective Amplification has published online portfolios summarizing past 15 years in architecture and parametric design.

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Sejong Venture Center
Posted by WS on December 28, 2017

Winning Entry to Campus Town in Seoul

Selective Amplification has designed Venture Center at Sejong University as a part of its winning entry to Seoul Campus Town Project organized by the city of Seoul. The project will be completed by 2022. More detailed road map to be posted soon.

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UIA 2017 Speech – Parametric Design
Posted by WS on September 19, 2017

Speech at UIA Seoul 2017

I would like to bring up the idea of bottom up design process in a context of parametric design. This molecular approach, as opposed to more traditional, top down design process, changed the way how we design certain things. The traditional design process where we set up holistic framework and gradually run down to specific parts still maintains good hold on most of design processes, but the new approach enables us to do something entirely new by doing things exactly in an opposite way.

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Seoul Animation Center
Posted by WS on November 10, 2016

The programs of Seoul Animation Center shall be rendered into three major sections – ‘Creative Factory,’ ‘Market Convention’ and ‘Imagery Playground.’ ‘Creative Factory’ shall become a productive section as a space for creative companies, with the aim to perform rearrangement and alteration of functions of Animation Town, a core figure of Seoul Imagination Industry. ‘Market Convention’ is a communicative section as a circulation platform in which the ‘market,’ signifying the long-term goal of industrial function, is joined with ‘Convention,’ a spatial idea with a modern reinterpretation of a market that serves as a temporary and integrated event space. ‘Imagery Playground’ is an enjoyment (play) section that shall attract citizens and experiences, composed of a theatre, contents playground, a library and many more.

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Busan Mulmangol Bunker Regeneration
Posted by WS on July 30, 2016

We imagined an upside-down island at the center of Mt Hwangnyoengsan – surrounded by beautiful trees and natural elements which isolate the project from the ongoing urban conflicts in the context. By minimizing its visual presence from around its neighborhood and providing dedicated small foot-print access points to it rather than proposing grand entry that this type of developments typically accompanied by, we wanted to achieve two contradictory goals; to try not to contribute in creating further source of conflict; and at the same time to design what fulfills the community’s needs in utilizing the given site condition including the bunkers.

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Art Quad // Oblique Function
Posted by WS on June 7, 2016

As Paul Virilio put it, “Being inclined, the wall becomes experiencable” provides a very useful mechanism for organically inter-connected space. By pulling up some of the vertices of the quad, we were able to tuck in most of the required spaces underneath and transformed the quad into continuous and occupiable green roof. In plan the circulation stays the same but is expanded vertically flowing along the series of slops. This continuous green roof stretching the entire site from south to north is supported by composite decking system composed of concrete slab and glulam, apparently inspired by Korean traditional rafter roofing system. The sedum of green roof on slopping condition will be held by guard net that keeps the soil media in stasis even in the steepest slope. As guests strolling along the oblique quad, they reach Yoenja-Ru at the southern tip of it with great view to the OK stream.

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Korean Rural Architecture Competition
Posted by WS on September 14, 2015

Honorable Mention /Korean Rural Architecture Competition

Because we believe incompleteness of the buildings will naturally create needs for the unfulfilled and then eventually attract users from the other building. Given the restrictions of area, budget, and predefined sets of programs, rather than designing them look complete and perfect, which we don’t believe it is achievable any ways, we wanted to help the two talk to each other and establish collaboration between them in a bigger picture. As a way of doing this, we as architects and designers took tectonic approaches basically testing out the idea of juxtaposition.

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Folly 2014
Posted by WS on April 7, 2014

Notable Entry / Folly 2014 – The Architectural League NY / Socrates Sculpture Park

Looking at the gate on Broadway a few blocks away from it, we already knew the park was there. Seeing through the gate over the park at the end of the road, we felt the park had come to us too fast and naked. The thin gate was standing still there whispering very low that we were about to cross the intangible boundary. We trespassed. Everything happened so fast and painless.

–

Thinking about Folly, we imagined a never realized vestibule that should have captured the grand moment of entering into the park.

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PV Tensegrity Forest
Posted by WS on April 6, 2014

Competition Entry Land Art Generator Initiative 2012
http://landartgenerator.org/LAGI-2012/wk1832ss/

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Cut It, Curling It Up
Posted by WS on July 3, 2012

The goal of the research was to observe physical behavior of a certain material through a series of sample tests, and understand how the behavior changes by minimal alterations on its physical properties. Based on the founding, the sample units were re-interpreted and converted into digital model using parametric tools and physical engine to simulate and forecast holistic behavior of the entire system composed of the units.

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REORGANIZING PROCESS OF UNITE D’HABITATION
Posted by WS on January 17, 2012

Published in Obleo Design Media

The frame developed in Chicago is to modern architecture what the column was to classic architecture. In his account, not only is the frame the catalyst of modern architecture but it has even become modern architecture, appearing when not even structurally necessary. – from Surface Architecture by Mohsen Mostafavi

This is the clear statement of what the frame (which is basically Domino System) means in modern architecture. The frame in modern architecture is the most hegemonic element. My thesis starts from the curiosity; what if we get rid of the frame from our modern living machines?

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Sketches
Posted by WS on December 1, 2011

Sketches : always work-in-progress…

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Ultra Light
Posted by WS on July 1, 2008

Composite materials have been around since the late 50’s and their potential applications in architecture have been widely discussed. While the dream of constructing incredibly thin, load-bearing membranes continues to dominate the architectural imagination very little research has been directed toward their actual production. What is sadly missing from contemporary discourse is a serious understanding […]

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component wall
Posted by WS on January 1, 2008

Honorable mention, 2009 Bentley Be Inspired Awards in computational design.

One of key issue of this workshop was to exploit computational power and to investigate some of low tech mass-customization techniques to build a responsive component-based system which reacts to certain environmental variables. This system, as a computational model, wants to be very flexible and sophisticated in order to interact with continuously changing parameters from the surrounding conditions and user’s behavior, while the physical embodiment wants to be very easy to construct with minimum efforts and material yet wants to be sturdy enough to self-support.

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Skyscrapers
Posted by WS on August 1, 2007

Skyscraper research as a part of tower project at Skidmore, Owings and Merrill, New York.

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Zocalo, Mexico City
Posted by WS on January 18, 2007

Zocalo plaza, Mexico city, is the place where numerous events are taking place by different groups of people in different time frame. By proposing multimedia center for Current TV, my goal was to reinterpret the dynamics between users, events and Zocalo plaza. The relationship between screen, projection and audience space generate sets of screening room […]

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chaos + grid
Posted by WS on January 1, 2007

This experiment is to investigate how microscale chaoses can coexist within a rigid grid system in a continuous yet discreet manner. The entire system is composed of bunch of small surfaces and each of them is driven by four randomly generated edge curves. Once an initial surface created by four random curves, the next one become […]

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intertwining
Posted by WS on June 1, 2005

intertwining

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Chunggye
Posted by WS on January 2, 2003

Chunggye

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Vertical Interaction
Posted by WS on January 1, 2003

Vertical Interaction, 2003, SAKIA studio.

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    Selective-Amplification is an architecture/design lab based in New York and Seoul. We believe architecture/design wants be a unique experience that selectively amplifies certain factors of our lives to make them more beautiful and enjoyable.
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