Ray & Co., wedding dress studio in Gangnam, Seoul. Completed

Selective Amplification has completed Ray & Co., a wedding dress studio in Cheongdam-dong, Gangnam-gu, Seoul.

Selective Amplification has published online portfolios summarizing past 15 years in architecture and parametric design.

Winning Entry to Campus Town in Seoul

Selective Amplification has designed Venture Center at Sejong University as a part of its winning entry to Seoul Campus Town Project organized by the city of Seoul. The project will be completed by 2022. More detailed road map to be posted soon.

Speech at UIA Seoul 2017

I would like to bring up the idea of bottom up design process in a context of parametric design. This molecular approach, as opposed to more traditional, top down design process, changed the way how we design certain things. The traditional design process where we set up holistic framework and gradually run down to specific parts still maintains good hold on most of design processes, but the new approach enables us to do something entirely new by doing things exactly in an opposite way.

Honorable Mention /Korean Rural Architecture Competition

Because we believe incompleteness of the buildings will naturally create needs for the unfulfilled and then eventually attract users from the other building. Given the restrictions of area, budget, and predefined sets of programs, rather than designing them look complete and perfect, which we don’t believe it is achievable any ways, we wanted to help the two talk to each other and establish collaboration between them in a bigger picture. As a way of doing this, we as architects and designers took tectonic approaches basically testing out the idea of juxtaposition.

Notable Entry / Folly 2014 – The Architectural League NY / Socrates Sculpture Park

Looking at the gate on Broadway a few blocks away from it, we already knew the park was there. Seeing through the gate over the park at the end of the road, we felt the park had come to us too fast and naked. The thin gate was standing still there whispering very low that we were about to cross the intangible boundary. We trespassed. Everything happened so fast and painless.

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Thinking about Folly, we imagined a never realized vestibule that should have captured the grand moment of entering into the park.

Published in Obleo Design Media

The frame developed in Chicago is to modern architecture what the column was to classic architecture. In his account, not only is the frame the catalyst of modern architecture but it has even become modern architecture, appearing when not even structurally necessary. – from Surface Architecture by Mohsen Mostafavi

This is the clear statement of what the frame (which is basically Domino System) means in modern architecture. The frame in modern architecture is the most hegemonic element. My thesis starts from the curiosity; what if we get rid of the frame from our modern living machines?

Composite materials have been around since the late 50’s and their potential applications in architecture have been widely discussed. While the dream of constructing incredibly thin, load-bearing membranes continues to dominate the architectural imagination very little research has been directed toward their actual production. What is sadly missing from contemporary discourse is a serious understanding […]

Honorable mention, 2009 Bentley Be Inspired Awards in computational design.

One of key issue of this workshop was to exploit computational power and to investigate some of low tech mass-customization techniques to build a responsive component-based system which reacts to certain environmental variables. This system, as a computational model, wants to be very flexible and sophisticated in order to interact with continuously changing parameters from the surrounding conditions and user’s behavior, while the physical embodiment wants to be very easy to construct with minimum efforts and material yet wants to be sturdy enough to self-support.

This experiment is to investigate how microscale chaoses can coexist within a rigid grid system in a continuous yet discreet manner. The entire system is composed of bunch of small surfaces and each of them is driven by four randomly generated edge curves. Once an initial surface created by four random curves, the next one become […]